IP TARGETING
IP Targeting
Reach devices attached to the Wi-Fi at specific physical addresses. We correlate a street address with its IP address and serve digital ads to those connected to the internet at the targeted locations. We can also acquire physical addresses by job title, industry, geography and more — then match them to IPs and run a full-funnel campaign to just those individuals, at home, on any device on their network.
GEO-FENCING
Geo-Fencing
With pinpoint precision we reach audiences based on shapes placed over locations on a map, then build campaigns to drive traffic, generate leads and report on results — online and offline. An effective tactic for reaching customers visiting a competitor, or by where they work or go to school.
EVENT & LOCATION RETARGETING
Event & Location Retargeting
Target prospects and accounts who were at specified locations and events with the most precise geo-targeting available. Build an audience from a location during a date-and-time window, then advertise to them at their homes — ideal for target-account office buildings, stadiums, arenas and convention centers. We can identify IDs of people at a location up to 6 months ago.
CONTEXTUAL
Contextual Retargeting
Reach your audience with ads relevant to the content they're already consuming. Contextual targeting looks at the category or keywords of the page a consumer is viewing and serves highly relevant ads — so viewers only see ads they're interested in, and you only serve valuable impressions to the right viewers.
NEW MOVERS
New Mover Campaigns
450,000 people move every week in the U.S. In the 30-day window around a move, most purchase decisions are made — averaging $8,700 per household — and once that audience buys from you, they're far more likely to become repeat customers. We target people moving into a new home with banner and video ads in near real time across laptop, smartphone and tablet. Great for banks, insurance, gyms, family physicians, dentists and home-improvement products.
PROGRAMMATIC VIDEO
Programmatic Video
Engage new customers with video ads across premium publishers, on desktop and mobile. Real-time bidding lets us reach specific users by geography, interests and online behavior. Options include pre-roll, mid-roll, post-roll, non-skippable, skippable and in-banner video — layered with our targeting technology to reach the right user at the right time.
SEARCH RETARGETING
Search Retargeting
Reach more searchers, more often, and more effectively with keyword-level search retargeting. Combine the effectiveness of search with the reach and brand impact of display by targeting prospects based on the searches they perform across the web — so you can reach a market even when they're not actively searching, but have been in the past.
SITE RETARGETING
Site Retargeting
Serve digital ads to users who have already visited your website while they browse other sites — a highly effective way to convert visitors into purchasers. SpecTarget brings element-level marketing to retargeting: bidding, reporting and optimizing down to the smallest data elements, such as products, categories or specific pages viewed.